Evaluation #1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

 The design of the title is conventional of an action movie because it has bullet holes, signifying the violence that a typical action genre involves, in particular with guns. The bullets are shot into the title screen making it more dynamic and violent, making it look more high budget instead of a plain title showing. The title also has a metallic effect, relating to action conventions where it could reflect weaponry such as knives or guns.

In the trailer, there are multiple establishing shots to show the audience where the movie takes place. These shots include rural and urban areas to add more locations, making the film seem more high budget. This shot shows a significant and well-known landmark (the Burj Khalifa) which would help to popularize the trailer and implies that the action in the movie is worldwide and the protagonists/antagonists are very powerful.

In this shot we see the antagonist in black clothing and a pistol in his hands. This is conventional of an action genre as antagonists generally dress in black to blend in to darkness and makes them more mysterious. However, they are occasionally seen wearing masks to hide their identity but in this shot we show his face to show the serious expression he has on his faced. He is also equipped with a pistol that is conventional of an antagonist to use as when they are assigned to assassinate someone, they want to so it with small, portable equipment to complete his mission quickly. However, they can use bigger weapons such as assault rifles for bigger tasks, like you see later on in the trailer.

There are multiple shots shown in the trailer to express the atmosphere of scenes and characters emotions. This high angle shot gives a sense of vulnerability to the character, but shows his determination as the camera is moving with him, adding a dynamic element to the scene. The editing in the trailer is slow at the start but starts to build up more with quicker cuts and more prevalence given to characters. This is conventional of an action genre as they are very much fast-paced throughout and the various shots are compelling to the audience.


The story of the trailer is conventional of an action movie as it involves the protagonist chasing down an anonymous character, adding an enigma to the audience as to who he is. The audience are shown that he is linked to various terror attacks around the world, another cliche of the genre as the antagonist plot usually affects everyone on an international level.

The introduction of the characters in the trailer are conventional of an action genre as the first person you see is not showing their face and has their back to the screen walking away. This adds an enigma as to who is this person and what makes them so significant, creating intensity and makes people carry on to watch. This is cliche of the genre as producers like to take their time introducing the characters to add more suspense.