Audience and Genre

Audience and Genre

The trailer myself and the production team created appeals to the audience as it is one of the most popular genres that appeal to the most amount of people, therefore increasing its popularity. As it is an action genre, people expect to see some violence and a narrative that involves the protagonist trying to overcome the antagonist. This allows people to escape from their lives and relax by watching something entertaining. It also allows for something a little different to the average person's daily life, immersing themselves in a different world which could help to release them from their stress. As we leave many enigmas within the trailer, such as why someone is being hunted and chased  down? Who is responsible for the terrorist attacks? etc., it allows viewers to interact with others that have seen the trailer to talk about their opinions on it and what they think the answer to the enigmas are. This allows people to socialize while at the same time popularizing the trailer and the movie production, making it a success in the marketing and distribution process of the film. Finally, audiences are able to identify with the characters as we have dressed them in casual uniform as well as formal suits, relating to multiple lives that come from various backgrounds, increasing the audience volume. A key feature in our trailer is to entertain the audience with quick paced editing and tense music. This relates to the uses and gratifications model theory, where Blumler and Katz point out one reason people apply the media to their lives is to be entertained. This meant that in the production of the trailer,we had to make sure people had a positive reaction to it and would want to see the full film. This also links to another reason Blumler and Katz reflect, where people watch the media to escape their daily life troubles. 

Laura May's Male Gaze theory is evident in our trailer as the protagonist is male and so is the antagonist, conforming to a convention of the action genre industry. As women are rarely initiated as main characters in action genres, we have conformed to this and in turn this attracts a mainly male audience. We also involve a damsel in distress to make a personal motive for the protagonist, relating to many action movies of its type.