Monday, 19 October 2015

Jurassic World Trailer Analysis

Jurassic World Trailer Analysis


At the start of the trailer, we see a family at an airport, with the parents saying goodbye to the children. The last thing that is said is by the women, saying "...and remember, if something chases you, run!" with a flash of a black screen following. From this we can already see that there is an indication of something dangerous that is about to happen, a necessity of an action film. 

The next thing we see is the gates to the park opening, with a POV shot as if the audience are the ones entering the park, making the audience seem as if they are part of the movie, making it more intense when the action starts. 

The trailer starts very peaceful with groups of people exploring the park, amazed at what they are seeing. This is helped with the latest CGI imagery that the producers used to make the film, making it more immersive to the audience.

Next, we start to see the main story of the film where they talk about how genetics have advanced greatly and start to find out a new hybrid dinosaur will be made. From this we can already tell that the story will be based on this, and the trailer refuses to show the audience the dinosaur, enticing people to watch the film even more. The first shot we see is a close-up panning shot of a fossil, which is relevant to the story, but also gives the audience an insight to the advancement in genetic engineering when we see a spine in a test tube right after, going from studying fossils to genetically building parts of a dinosaur.

We also see two characters together, one saying to the other "if it's really good idea to make a new dinosaur", and from this we can straight away see that this is going to be the main storyline, making the audience wanting to see the movie even more, with the new dinosaur enigma.

As the trailer goes on, it starts to build up tension, and it gives this effect to the audience through a piano being played with high pitched keys being played on their own to a slow, eerie rhythm.

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